We're a design and AI studio for funded startups and established companies. We design the brands, stores, and products people remember — and build the AI systems and custom software that run inside them. Two crafts, one ludicrous standard.
Flip through it. The work and the beliefs are filed on the same cards — because for us, they're the same thing.
We help companies identify where AI, custom software, and automation can improve how they operate — then build it. Most studios pick one craft; we do both, held to the same ludicrous standard — the design that makes a company unmistakable, and the AI and software that make it faster. Based in Washington, DC and San Francisco, for funded startups and established, family-run companies.
Brand, ecommerce design, and app design held to taste and the numbers that matter. Conversion-focused stores and brand work (we designed for footwear brand Plae), plus product and app interfaces shipped alongside Apple and Google — considered from the first tap to the edge cases nobody else tests.
AI integration and custom software for products, workflows, and operations: sales, HR & marketing assistants, workflow automation, integrations, internal tools, and messy data turned into clean pipelines and dashboards. From strategy to shipped systems — built to actually work, not to demo. See what we build →
Concrete systems we build for established and family-run companies that know they should be modernizing but haven’t seen what that actually looks like — AI, custom software, and automation, running on your own products, your policies, your data.
A sales assistant grounded in your own catalog — it hands reps verified specs, compatible parts, and the real answer to “will this work for me?” with no callback. New hires sound like ten-year vets.
Staff ask in plain language and get the right answer straight from your own handbook, benefits, and PTO rules — not a guess. Plugs into the HR system you already run.
Sell sheets, sales graphics, and campaign copy that already know your brand and pull live from your product catalog. Your team stops rebuilding the same asset for the hundredth time.
Thousands of scattered PDFs, spec sheets, and spreadsheets turned into one clean, verified, structured source of truth — the foundation every other AI system stands on.
Already running AI and watching the invoice climb? We tune how the work gets done so you cut spend without giving up quality — no rip-and-replace required.
The manual steps between your tools — copy-paste, re-keying, chasing approvals — wired into automations that just run. We connect the systems you already pay for so work moves without a human babysitting it.
Scattered spreadsheets and siloed systems pulled into reliable pipelines and live dashboards — so the numbers that run the business are current, trusted, and in one place instead of five inboxes.
Most companies don’t need “AI” — they need three specific bottlenecks gone. We dig into how you actually work and find the inefficiencies worth automating, in plain numbers.
Book a discovery call →Also in our wheelhouse: custom internal tools & customer portals · CRM/ERP integrations · e-commerce platforms · websites & mobile apps · cloud infrastructure & security.
Adding AI shouldn’t mean handing your business to someone else’s platform. We build so that the day we walk away, everything still runs — and it’s yours, top to bottom.
Everything we build lives on your infrastructure and your accounts. Your data stays your data — never the fuel for someone else’s product.
You get the source, plain and documented — not a rented black box you can’t open, change, or hand to another team.
No proprietary trap, no per-seat hostage deal. Keep us because the work is good, not because you’re stuck with us.
The compute behind your AI is billed straight through at cost — no markup, no mystery line item stacked on top.
Tell us what you’re chasing. We’ll come back with the right person and a real plan — usually within two business days.
