This Privacy Policy explains how A & A Design Inc. (“A & A Design,” “we,” “us,” or “our”) handles information in connection with the FirstBorn iOS app (the “App”). FirstBorn is a wellness and educational tool that supports men in tracking everyday habits during preconception. It is intended only for adults aged 18 and over. It is not a medical device and does not provide medical advice, diagnosis, or treatment.
The App is published by A & A Design Inc., a Delaware corporation with a mailing address at 10100 Ormond Rd, Potomac, MD 20854, USA. Except for the derived-age analytics described in Section 4, the information you enter and the Apple Health information the App reads stays on your device and we have no access to it. We act as a data controller for the limited analytics and diagnostics described in Section 4 for website information described in Section 5, and for correspondence you choose to send us. You can reach us at alex@designswithaa.com.
FirstBorn is built around on-device storage. The information below is kept locally on your iPhone and is not transmitted to us or stored on our servers, except that your age in completed years accompanies the specific analytics events described in Section 4. Your birth month/year is never included:
| Category | Examples |
|---|---|
| Profile | Age (birth month/year), height, weight, BMI or body-fat % if you provide it, body type, and the title you choose. |
| Lifestyle & habits | Alcohol, nicotine, cannabis and heat-exposure habits; intimacy/ejaculation frequency; supplements; commitments; and any blackout or risk-window plans you create. |
| Medication notes | Medication names and regimens, start and stop dates, supplements, and illness or fever episodes used for your private records and on-device guidance. |
| Daily logs | Per-day sleep, exercise, steps, alcohol, nicotine, cannabis, heat, supplements, stress and hydration, plus your streak and progress. |
| Intimacy & conception logs | Conception-attempt and solo (masturbation) entries: counts, positions, items used, per-encounter medication, an optional self-rating, a protected/withdrawal flag, and your notes. |
| Partner information (optional) | Reported menstrual-cycle dates and lengths, partner birth month/year or age if provided, and related timing entries used for local estimates. See Section 9. |
| Laboratory information and calculated results | Semen-analysis results you enter, quality and readiness scores, trends, estimates and supporting calculation history. These remain on your device. |
Depending on your device and backup settings, copies of local App data may be included in iCloud Backup or a computer backup. Apple manages iCloud Backup; you manage any computer backup and its encryption settings. These copies can persist after you erase data inside the App. FirstBorn itself does not use iCloud or CloudKit to store or sync your entries.
If you add the FirstBorn widget, the App also keeps a limited readiness snapshot in its private App Group container so the widget can display your score, trajectory, day number, streak, certification state and weakest factor. This remains on your device and is removed by Erase All Data.
With your permission, FirstBorn reads sleep, exercise time, active energy, step count, workouts, date of birth, height and weight from Apple Health to pre-fill your starting profile and supported daily entries. Access is read-only. You can use manual entry instead and manage permissions in Apple Health or iOS Settings.
Health measurements and records are processed on your device. There is a derived-age exception: when Apple Health supplies your birth information, the App copies its month and year into your editable profile. Your age in completed years, calculated from that profile, is included in the analytics events listed in Section 4. The current App does not distinguish an imported birth date from a manually entered birth date when sending that age. The birth date itself, height, weight, sleep and activity measurements are not sent to analytics.
We do not use Apple Health information for advertising or sell it. Revoking Health access stops further reads; it does not automatically remove values already copied into your local profile or previously transmitted age analytics. Local deletion and analytics requests are explained in Sections 11 and 12.
We use Google Analytics for Firebase from first launch to understand onboarding, feature use and subscription conversion and to improve the App. The current App has no analytics opt-in prompt or in-app opt-out switch. Analytics uses persistent app and device identifiers, so it is pseudonymous, not anonymous. Information sent to Google includes:
Google’s bundled data-transport software may separately send limited delivery and cache-health diagnostics. We do not use Firebase Crashlytics or Firebase Performance Monitoring in this version.
Google processes analytics information as described in the Firebase privacy documentation, the Google Privacy Policy and the applicable Google Analytics terms. We require service providers receiving App data to provide the same or equal protection described in this Policy and required by applicable App Store rules. We do not use analytics for advertising, ad personalization, data brokerage or tracking across other companies’ apps or websites. Sections 11, 12 and 14 explain retention and privacy requests.
FirstBorn partner landing pages may let you ask for a starter guide, an offer-code reminder, or occasional product updates before you visit the App Store. When that capture service is active and you submit the form, we collect the email address you enter, the referring creator slug or code, the page and funnel mode, and the date and time of the submission. Our website host, HostGator, may also process ordinary request information such as an IP address, browser type, and security logs. We use this information to deliver what you requested, preserve first-party referral attribution, prevent abuse, and measure the partner program. We do not combine it with the private health, habit, intimacy, or reproductive entries stored in the App.
The landing-page form is not considered operational until a contracted form-processing or email-delivery provider is configured. If no capture endpoint is configured, the page shows an error and does not claim that a signup succeeded. Before enabling collection through these forms, we will identify the active form-processing and email-delivery providers in this Policy and require them to process the information only for these services.
Marketing messages are sent only with your request or consent. Every marketing email will include an unsubscribe method. We retain active subscriber and referral records while you remain subscribed and for a limited period afterward for suppression, attribution, fraud prevention, and legal records; we delete or de-identify records when no longer needed. You may unsubscribe at any time or contact us to request access, correction, or deletion. We do not sell this information, share it for cross-context behavioral advertising, or use it to track you across unrelated services.
FirstBorn offers monthly and annual auto-renewing subscriptions through Apple’s App Store. Eligible original free-launch users retain access recognized from Apple’s signed original-purchase information. The App may provide a transition period or eligible introductory offer; the paywall and Apple purchase confirmation show the applicable price, duration and trial terms.
StoreKit verifies purchases, restores and subscription status on your device to determine access. Apple processes payments under the Apple Privacy Policy. We do not receive or store your payment-card details. Purchase and revenue information, including transaction identifiers, price and currency, is sent to Google for analytics as described in Section 4.
Manage or cancel subscriptions in iOS Settings → Apple Account → Subscriptions. Deleting the App or erasing its local data does not cancel a subscription or delete Apple’s purchase records.
We use information to operate the App’s on-device features (habit reflections, streaks, reminders, and calendar estimates); understand aggregate usage and improve the App through analytics; diagnose technical problems; and comply with legal obligations. StoreKit recognizes subscription and original-launch access on your device; purchase analytics helps us understand subscription conversion and revenue. On-device information is used by the App on your device to provide its features; we do not access it.
If you email us for support or a privacy request, we receive the email address, message content and technical details you choose to provide. We use that information only to answer the request, keep reasonable business records and meet legal obligations. Please do not include intimate, health or other sensitive entries in support messages.
We do not sell your personal information and do not share it for cross-context behavioral advertising. The only parties involved are:
We do not use data brokers and do not share your information with advertisers.
FirstBorn can create shareable milestone or partner-update images and may offer an export of your Chronicle. These items are created on your device. If you choose to share one, Apple’s share sheet sends it to the person, app, or service you select, subject to that recipient’s privacy practices. We do not automatically share these items and do not receive a copy.
FirstBorn lets you optionally record a partner’s menstrual-cycle dates and birth month/year or age to estimate fertile-window timing for your own planning. This information is about another person. You should enter it only with that person’s knowledge and permission. Like your other entries, it is stored on your device, is not transmitted to us, and is never included in analytics. The estimates are calendar-based approximations, not detection, and are not medical advice.
If you enable reminders, FirstBorn schedules them locally on your device using iOS notifications. These reminders are generated on your iPhone and are not sent through our servers or any third party. You can turn them off in the App or in iOS Settings.
Because your entries are stored on your device, they remain until you remove them with Settings → Erase All Data or delete the App (which removes the App’s on-device data; copies in your own backups are controlled by you). We do not retain your logs because we never receive them. Our retention policy is to keep user-level and event-level analytics data for no longer than 14 months before scheduled deletion. Google processes expired data through its periodic deletion cycle. Standard aggregate reports may be retained longer. Apple retains purchase records under its own policies. If you email us, we keep that correspondence only as long as needed to respond and for reasonable record-keeping, ordinarily no longer than two years after the matter is closed unless law requires longer.
Local erasure is not a server deletion request. Erase All Data resets local Firebase analytics state and rotates the app-instance identifier, then analytics collection remains enabled for a fresh journey. It does not itself delete analytics already received by Google. Contact us about those records before erasing the App if possible, since resetting the installation can make its earlier records harder to locate.
Your information is stored in the App’s private on-device container (and, for the widget snapshot, its private App Group container) and protected by iOS Data Protection, which encrypts device storage when you set a passcode. You can additionally lock the intimacy log behind Face ID and an optional 4-digit passcode; that passcode is stored only as a salted, hashed value in the device Keychain (kept on your device, not synced), and the log is erased after ten consecutive incorrect attempts. Information sent off your device — analytics to Google, user-directed shares, support email, website requests to HostGator, and purchases to Apple — uses the security of the selected service, including encrypted connections where the service supports them. No method of storage or transmission is perfectly secure, but we design FirstBorn to keep your most sensitive information on your device and out of our hands.
If you are in the European Economic Area or the United Kingdom, the GDPR / UK GDPR applies. The data controller for analytics and correspondence is A & A Design Inc. For service delivery and purchase access, we rely on performance of a contract where necessary. For support, security and proportionate product analysis, we rely on legitimate interests only where permitted and where those interests are not overridden by your rights. We rely on legal obligations for required records and on consent where applicable law requires it. A legitimate-interest basis does not replace consent where consent is required for access to device information or other processing. The current analytics controls are described in Section 4; this Policy does not itself obtain consent. For the information that stays on your device, we are not able to access it.
You have the right to access, correct, delete, restrict, or object to processing, and to data portability where applicable. You may also lodge a complaint with your local supervisory authority. To exercise these rights for analytics data, contact alex@designswithaa.com. Your local records can be removed using Erase All Data; this does not erase Google or Apple records. We may need limited information to verify a request and locate pseudonymous records. We will explain any inability to identify records rather than ask you to provide private health logs.
The App automatically calculates readiness scores, timing estimates and recommendations on your device from the information you provide and the general model described in the App. These outputs are educational, do not involve human review, and do not produce legal or similarly significant effects.
Depending on your state (including California, and states such as Colorado, Connecticut, Virginia, Texas and Washington), you may have rights to know, access, correct, and delete personal information, and to opt out of its sale or of targeted advertising. We do not sell your personal information, do not share it for cross-context behavioral advertising, and do not use it for targeted advertising. We treat health and reproductive information as sensitive and keep it on your device. To make a request about analytics data, contact alex@designswithaa.com; you can delete your on-device information at any time using Erase All Data. We will not discriminate against you for exercising your rights.
For purposes of Washington’s My Health My Data Act, the consumer health data the App processes on your device includes the profile, health, habit, medication, intimacy, conception, partner-cycle and Apple Health categories described in Sections 2 and 3. The sources are you and, only with your permission, Apple Health. The App processes this data to provide the local scores, estimates, logs, reminders, security and other features you request. Private health and reproductive records remain on your device. The exception is age derived from your profile, which may originate from Apple Health and is sent to Google with analytics as explained in Sections 3 and 4. We do not sell consumer health data. You may also deliberately disclose records by using an Apple share sheet or export and choosing a recipient. You can access and correct data in the App, withdraw Apple Health permission in iOS Settings, and delete local data using Erase All Data. You may also contact us to exercise or appeal a decision about your rights.
We are based in the United States, and our analytics provider (Google) processes data in the United States and other countries. Where analytics data is transferred from the EEA or UK, it is protected by appropriate safeguards such as the European Commission’s Standard Contractual Clauses. Local records are not transferred by us, except for the derived-age analytics described in Sections 3 and 4.
FirstBorn is intended for adults aged 18 and over. It is not directed to children, and we do not knowingly collect personal information from anyone under 18. If you believe someone under 18 has used the App, contact us and we will take appropriate steps.
We may update this Privacy Policy from time to time. We will revise the “Last updated” date above and, where appropriate, provide prominent notice in the App. If a change requires new consent, we will ask for it before the new collection or use begins.
Questions or requests about this Privacy Policy or your information:
A & A Design Inc.
10100 Ormond Rd, Potomac, MD 20854, USA
Email: alex@designswithaa.com
Terms of Use: ludicrousdesigns.com/firstborn/terms/